applicants
Director of Marketing -Bermuda
at
Expertise Limited
in Hamilton, Bermuda
ARE YOU A SEASONED MARKETING PROFESSIONAL LOOKING FOR A NEW CHALLENGE AND AN EXCITING LIFESTYLE CHANGE?
Located on the picturesque island of Bermuda, CellularOne is an industry leader and cutting-edge choice for wireless communications. Their wireless services are among the most sophisticated in the world and in some applications are leaders in their field. At this time, they require a fresh and creative mind to fill the role of Director of Marketing to allow them to continue their focus on extraordinary technology and innovative product offerings. This forward-thinking person will plan, direct and execute the marketing strategy for CellularOne’s products and services, enabling them to meet performance and brand positioning objectives within Bermuda’s evolving and competitive marketplace.
Key responsibilities:
• Develop, implement and manage strategic marketing plans, sales forecasts and the annual marketing operating budget
• Plan and oversee advertising and promotional activities
• Recommend and develop product positioning, marketing support and pricing strategy to ensure growth in market share including new products
• Maintain control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within plan
• Review and analyze sales performance against programs and promotions to determine effectiveness
• Manage device selection process
• Manage advertising agencies
• Work with sales staff to implement pricing and merchandising programs; new product promotional introductions; promotional advertising and in-store consumer promotions
• Determine consumer, advertising and brand research plans utilizing quantitative, qualitative, mystery shopper and tracking study methods
• Generate public relations communications
• Monitor the competitive environment and adjust marketing strategy to meet changing market conditions
• Establish and maintain a consistent corporate and brand image
• Identify and coordinate key local sponsorship/partnership activities
• Provide marketing advice and guidance to internal customers to ensure overall marketing effectiveness
• Manage a small team
Minimum skills, qualifications and requirements:
• Bachelors degree with a concentration in marketing (MBA achievement as advantageous)
• 5 years experience in a senior marketing position coupled with 3 years experience in the mobile wireless and/or telecommunications industry
• Demonstrated in-depth knowledge of best in class marketing techniques and financial/commercial principles
• Involvement in corporate and brand image rebranding
• Strong organizational, prioritizing and execution skills
• Highly developed leadership and interpersonal skills
• Proven track record of delivering objectives with strict deadlines
• Thrives on challenging the status quo and enjoys the challenge of rebuilding an organization
Bermuda is a strategically located global business community just a 2.5 hour flight away from the US and Canadian eastern seaboard. We are on a “tax-friendly” country that offers an unparalleled quality of life that includes year-round sailing, golf, tennis, football, etc. and a number of international arts events including a film festival, music festival and rugby tournament.
Interested? Please send along your resume in MS Word format to Amanda at xxxxxxx@xxxxxxxxx.xx. If you have questions, please contact 278-3073. All applications will be accepted in the strictest confidence.
City/Town: Hamilton, Bermuda
Location: Abroad
Wage/Salary: tbd
Start: tbd
Duration: tbd
Type: Full Time
How to apply: Please send resume in by email.
Company: Expertise Limited
Contact: Amanda Jennison
Eligibility note:
It is unlawful to employ a person who does not have permission to live and work in the USA. Unless the advert states otherwise, please ensure you have this permission before applying.
About Expertise Limited:
Expertise Limited
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